Theme: Kashi is a very healthy food that inspires people to change their old ways by eating this cereal.
Triune Brain
Limbic: The limbic system is engaged with music when there is light guitar strumming that is upbeat and happy but still soothing.
Emotional part of the limbic system is engaged as the commercial is promoting and triggering happiness, while eating the cereal, people seemed like they felt genuinely inspired and happy
Neocortex: The Neocortex is engaged when you have to reading the words in the screen, (a small amount) and thinking about your habits and whether or not you should change them
8 trends in Our 21st Century Media Culture
-Personal shift: people are shifting from their old food to a new, better and healthier food. They’re shifting from their old habits to new habits.
-Technological shift- This advertisement is only available to view on television and therefore requires technology to view it
-Discursive shift: The commercial repeatedly says that the cereal made a change in their lives but they are not saying how the cereal was able to change their entire lives.
5 facts/ claims
-Kaski brand is all Natural
-Kashi brand has nothing artificial
-Kashi brand has 7 whole grains
-Kashi claims- “Food for change”
-Kashi claims- “The way nature intended it”
7 Questioning Media Principles
-Pacing: I noticed that there were 17 screen changes in 30 seconds. This actually does not seem like a lot of screen changes because television runs at 30 frames per second, but it still is roughly changing every 2 seconds.
-Production techniques: A lot of outdoor relaxing settings were shown. The lighting showed a sunrise getting brighter and silhouettes with the lighting behind them. Creative camera angle techniques were used as grains of wheat in the hand of the boy were focused on up close. The camera also focused on a wheat field swaying slowly to the soothing music, and the girl in the huge and healthy looking tree. The commercial used a font that was green and clear.
-Emotional transfer: People are changing and improving their lives and attitudes to a new and happier outlook. Average people seemed to be feeling inspired after eating this cereal.
Techniques of Persuasion
-Simple solution: Not that people were necessarily having any real problems before, but the commercial made it seem like all they have to do to change their lives and health is to change their cereal choice.
-Plain Folks: Average every day people can change their lives with this cereal. Average families with normal kids were getting ready in the morning and eating it for breakfast. Product is appealing to all age groups and different stages of life. (Older woman, pregnant woman, children)
-Beautiful people: Showed a pretty girl in tree.
-Repetition: The commercial repeated the phrase “I’m making a change” the word “Natural”
Both photos were found on google.com/images
